What we do costs an enormous amount of money Iraq , Katrina, Rita. In order to pay for all that, we need to perform in the key demo. It's how we make our money. It's how the broadcasts are sold.
More Quotes from Jon Banner:
We are revolutionizing the way the evening news is delivered.Jon Banner
There are limitations, obviously. They have a huge responsibility in the mornings. We have to be realistic about the amount of time we expect from them.
Jon Banner
we instinctively hear his voice and think he's going to walk down the hall at any moment, telling us to do that story or do this story or do it this way he was such a force on this broadcast.
Jon Banner
This is what we intend to do with 'World News Tonight' going forward. It's about giving them a real sense up close of the big stories of our time.
Jon Banner
While the arena in which we operate has changed, the evening newscast still plays a vital role in the way Americans get their news. I think the audiences that the three (networks) get support the fact that this is something that is vital.
Jon Banner
It's a big deal. It's not every day that Western media is allowed into Iran.
Jon Banner
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