It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
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It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing.
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Seeing how well it's been received by the consumer has given us a lot more comfort and confidence with it. As long as our content is protected from piracy, then there will be no barriers.
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We think it matches up perfectly with all of our properties. We think there are opportunities to drive both brands. It will bring together the storytelling of news and entertainment.
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