As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.
It's a battle to be seen in the world of advertisers and in the world of business as a serious force.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
Advertisers also know that humor can help bond us to their product.
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
I don't think the advertisers have any real idea of their power not only to reflect but to mold society.
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Advertisers are very wary of ideological media.
Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
© 2020 Inspirational Stories
© 2020 Inspirational Stories