Seeing how well it's been received by the consumer has given us a lot more comfort and confidence with it. As long as our content is protected from piracy, then there will be no barriers.
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The digital strategy is for our content to be available anywhere (and) everywhere and so this is just the next step in that strategy.
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We think it matches up perfectly with all of our properties. We think there are opportunities to drive both brands. It will bring together the storytelling of news and entertainment.
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