It does certainly seem like everyone is interested in AOL these days, particularly because of its (large volume of) traffic, ... There is no clear indication that AOL is even looking to sell, but now, all of a sudden, they are the most popular girl at the dance.
More Quotes from Gary Stein:
Yet so far, the creative energy has been mostly a grassroots affair. It doesn't fit into how agencies think, ... They're not keyed into developing things as part of the community.Gary Stein
However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned, When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers.
Gary Stein
There's going to be a small number of people who can do it professionally. These are people who have something unique to say and a big audience. There are definitely going to be superstars. But there are no get-rich schemes.
Gary Stein
These sites will be totally attractive to advertisers for one reason numbers. Their audience is big and growing and their demographic are young males bored with cable and broadcast TV and who are spending more time on the Internet.
Gary Stein
There is phenomenal momentum behind search engine advertising,
Gary Stein
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The humblest citizen of all the land, when clad in the armor of a righteous cause, is stronger than all the hosts of error.
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I'd rather be dead and in heaven than afraid to do what I think is right.
Charles Evers