These sites will be totally attractive to advertisers for one reason numbers. Their audience is big and growing and their demographic are young males bored with cable and broadcast TV and who are spending more time on the Internet.
More Quotes from Gary Stein:
Advertising is turning into this math problem for them. At some point, who cares whether it's print or online or skywriting or whatever.Gary Stein
There's going to be a small number of people who can do it professionally. These are people who have something unique to say and a big audience. There are definitely going to be superstars. But there are no get-rich schemes.
Gary Stein
Yet so far, the creative energy has been mostly a grassroots affair. It doesn't fit into how agencies think, ... They're not keyed into developing things as part of the community.
Gary Stein
There is phenomenal momentum behind search engine advertising,
Gary Stein
If it's got good data in a large index, then you can say it's a viable business and know your customers will go to that search engine.
Gary Stein
E-mail is the killer (application) for getting people to share information.
Gary Stein
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