Setting realistic goals and having a well-thought-out plan is important. Generic competition in any given market is inevitable. Start your next- generation drug development early -- just after product launch -- and be ready to show patients that the benefits gained from the scientific advances of a next-generation drug outweigh the savings that come from switching to generics.
More Quotes from Eric Bolesh:
Close examination shows that dollars invested are not a predictor of staffing levels. Companies, especially those with mid-level and niche brands, are going to prioritize their needs and make the best use of their limited resources, including staff.Eric Bolesh
Lack of direct competition allows for lower spending. Me-too brand teams must make a name for their drug in a market with better-known, already- existing drugs. First-in-class teams are pioneers with the luxury of molding a new market for their drug.
Eric Bolesh
Generic drug sales are expected to reach 60 billion by next year and today account for more than half of all prescriptions filled in the US. Branded companies must employ a range of defensive strategies if they are to maintain an influential market position after their patents reach expiration.
Eric Bolesh
Companies must balance their options among the most desirable and most practical strategies. While RD may develop a next-generation brand, companies risk early loss of critical revenue streams if they do not pursue a range of secondary and tertiary options.
Eric Bolesh
Alliance management is the final piece of the business development structure. Formal alliance management groups tend to appear in relatively sophisticated organizations, and they command critical budget dollars.
Eric Bolesh
A brand's overall ability to reach its sales goal primarily depends on its capacity to quickly and thoroughly react to external obstacles faced during brand development and launch. That means having an adequate budget that can help brand teams meet challenges.
Eric Bolesh
Readers Who Like This Quotation Also Like:
Based on Topics: Planning Quotes, Product Quotes, Science QuotesBased on Keywords: generics, next-, well-thought-out
So there was always a stunt coordinator on those films that was from Stunts Unlimited and I was just one of the young warriors from Stunts Unlimited that got to be a part of it because it was a big show and they needed a lot of guys.
David R. Ellis
Public opinion polls are rather like children in a garden, digging things up all the time to see how they're growing.
J. B. Priestley
My mother was the influence in my life. She was strong; she had great faith in the ultimate triumph of justice and hard work. She believed passionately in education.
John H. Johnson