Today's consumers are much more interested in a quality wine that they know is going to taste good. They are much less concerned about where it comes from and the story behind it.
More Quotes from Don Freytag:
We expect this will be a leading California wine brand within three years.Don Freytag
One of the ideas was, let's take advantage of this wonderful trademark and launch a wine.
Don Freytag
Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.
Don Freytag
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Based on Topics: Quality QuotesI have to tell everyone that when I finish a film and it goes out and is released, I never look at my films again. I don't like looking back. I don't even like talking about 'em! So I'm really digging back in my memory because I don't like to sit and look at my films again.
Jim Jarmusch
But if people will laugh at my work and keep a sound roof over my head, who am I to complain?
Billie Burke
Artists are like everybody else.
Damien Hirst