One of the ideas was, let's take advantage of this wonderful trademark and launch a wine.
More Quotes from Don Freytag:
Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.Don Freytag
We expect this will be a leading California wine brand within three years.
Don Freytag
Today's consumers are much more interested in a quality wine that they know is going to taste good. They are much less concerned about where it comes from and the story behind it.
Don Freytag
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The existentialist says at once that man is anguish.
Jean-Paul Sartre