To effectively capture the teen market, wireless carriers should create separate marketing messages for teens and their parents. Parents will be responsive to the value proposition, whereas teen marketing should focus on trendy gadgets and content.
More Quotes from David Schatsky:
The relationship can close the gap between the core technology and the savvy needed to make it work the enterprise.David Schatsky
I think there are really two classes of problems. First is the availability of the Web site, particularly Web site outages and performance. Many customers were turned away because there were sites that couldn't handle the volumes. The more serious problem is fulfillment -- getting the goods into the boxes and getting them into the hands of the shippers.
David Schatsky
It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.
David Schatsky
This ... is (a) staggering statistic for a shopping channel that will have been around for little more than 15 years. This presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy.
David Schatsky
The next five years will see a more organized e-mail marketing arena. Delivery rates will rise because of marketers' efforts to improve list management practices. The greater control by ISPs over spam will mean a lot less waste.
David Schatsky
Multi-channel media companies must recognize the vital importance of the Internet, and then go beyond replicating their offline properties to tailor their online strategy to the distinctive characteristics and preferences of online audiences.
David Schatsky
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Based on Topics: Marketing Quotes, Parents Quotes, Teens Quotes, Value QuotesI hope people like me and appreciate me the way I am.
Steve Yzerman
Night is certainly more novel and less profane than day.
Henry David Thoreau
The moral effect of the thundering of one's own artillery is most extraordinary, and many of us thought that we had never heard any more welcome sound than the deep roaring and crashing that started in at our rear.
Fritz Kreisler