This ... is (a) staggering statistic for a shopping channel that will have been around for little more than 15 years. This presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy.
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Multi-channel media companies must recognize the vital importance of the Internet, and then go beyond replicating their offline properties to tailor their online strategy to the distinctive characteristics and preferences of online audiences.
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Failure to resolve requests via email is driving continued use of cost-intensive telephone work, negating any potential cost savings from handling inquiries via email.
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It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.
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The next five years will see a more organized e-mail marketing arena. Delivery rates will rise because of marketers' efforts to improve list management practices. The greater control by ISPs over spam will mean a lot less waste.
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Based on Topics: Shopping Quotes, Strategy QuotesBased on Keywords: multi-channel, well-integrated
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