For people to make a lot of money on these things, you're going to have to have massive audiences. Sometimes it might be better to share a piece of a much larger audience than it is to keep 100 of a much smaller audience.
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In the whole mix of Internet advertising, we feel like we are sitting in the pole position.Dan Rosensweig
There's a big difference in doing it in scale and in respecting users' privacy. When you do this with 250m people or more in multiple languages, you really want to make it secure.
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This is good for consumers it's just a lot harder to do when you're flying an airplane as fast as these companies are flying and you want to change the engine at the same time. We have to get it right.
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We saw the opportunity for both companies to seize the day.
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The partnership we're announcing today will make instant messaging an even more valuable part of users' lives.
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