At the moment it is an investment because it is getting good results. The important thing is to see how we make the most of those results and transform it into commercial success. At the moment Formula One is an investment that is paying off for Renault. What we can say is that for the next few years it is an investment.
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Without any doubt I don't like Formula One with an average show, I like Formula One with a strong show, ... We are doing well at the moment and as long as we keep doing well we will still be in Formula One.
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You'd be hard-pressed to name another industry in which so much emphasis is placed on discounting to move products.
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Manufacturers must reawaken passion for cars and trucks and restore the value to the minds of our customers.
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