Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.
More Quotes from Britt Beemer:
High hotel rates that border on price gouging are the single biggest issue that I hear retailers complaining about, and they usually use the word 'abuse' in their complaint,Britt Beemer
The first thing you would do is you'd assume responsibility,
Britt Beemer
La-Z-Boy hasn't done much with football since that one campaign and I thought that was a mistake. They haven't made that connection with every Super Bowl and I think that is a mistake.
Britt Beemer
This summer, the consumer was cautious, with all the uncertainty going on in the country. But almost all of those worries are gone, and that is good news at the start of the holiday season.
Britt Beemer
Today, only about one-third of holiday purchases are returned as compared to just four years ago. Returns are very expensive for retailers because they have to retag the item and mark down the price. If I bought something for 29 and return it, store may have to cut the price to as low as 14 before restocking it.
Britt Beemer
More Americans are waiting to the end to shop for Christmas than any other time in the last 10 years. The consumer was never excited about anything that they saw this Christmas.
Britt Beemer
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