At this point in the buying season, parents have only spent 71.96 so far, so there is time for stores to get aggressive and drive more sales,
More Quotes from Britt Beemer:
I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.Britt Beemer
I think the big story of Christmas will be this shift in consumer attitudes where people felt that stores gouged them with their pricing strategy. The 30 to 40 percent discounts this year instead of the 50 to 70 percent off last year will help profits but will hurt customer loyalty in the long term.
Britt Beemer
More Americans are waiting to the end to shop for Christmas than any other time in the last 10 years. The consumer was never excited about anything that they saw this Christmas.
Britt Beemer
If I were Firestone I would certainly slash my prices. I think the time window is rapidly running out on Firestone. I would have dropped the video in the very beginning, but in some cases they chose to bury their heads in the sand.
Britt Beemer
I'm worried right now that we could have the first negative Christmas selling season in two decades,
Britt Beemer
I think consumers want to see a choice.
Britt Beemer
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