It wasn't a film that had to go out and do 50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.
More Quotes from Nikki Rocco:
This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.Nikki Rocco
Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed 435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.
Nikki Rocco
has taught us that you can't really predict what's going to happen during any season. I think we're going to make up ground.
Nikki Rocco
To have a summer where you have five films break 100 million is certainly an achievement. It speaks well for the entire group (at Universal).
Nikki Rocco
They were motivated to go. They love the material, they love the actors.
Nikki Rocco
The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).
Nikki Rocco
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Based on Topics: Movies Quotes, Weekends QuotesBased on Keywords: escapist
People teach their dogs to sit; it's a trick. I've been sitting my whole life, and a dog has never looked at me as though he thought I was tricky.
Mitch Hedberg
In all our quest of greatness, like wanton boys, whose pastime is their care, we follow after bubbles, blown in the air.
John Webster
I hate the whole race. There is no believing a word they say, your professional poets, I mean there never existed a more worthless set than Byron and his friends for example.
Arthur Wellesley