Nikki Rocco Quotes (25 Quotes)

It's a great way to start out. With 10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.

It's nice to have some good news after all the bad. Maybe things will be a little less unpredictable this year.

This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.

has taught us that you can't really predict what's going to happen during any season. I think we're going to make up ground.

It wasn't a film that had to go out and do 50 million on opening. With war looming, the predominant message from moviegoers this weekend was they wanted light escapist fare.

My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.

(Theater owners) want it, and they want it in as many play dates as they can get it.

We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies.

We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).

We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.

I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.

I hope you get into the high-profile film season and they say, 'I want to see that,

They were motivated to go. They love the material, they love the actors.

That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly 50 million. It's obvious the picture has the ability to go past 100 million.

What's so great is that this is a moderate budgeted film that's probably going to be the most profitable for the studio this year, ... There's no back-end participations in it and it only cost us 55 million to make. This is a franchise that we built from the ground floor.

We're hopeful that the nominations will give the film continued visibility, which will prove to be a favorable result at the box office.

The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.

Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.

The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).

Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed 435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.

It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.

which makes this picture for Universal and for Working Title a hugely profitable endeavor.

To have a summer where you have five films break 100 million is certainly an achievement. It speaks well for the entire group (at Universal).

The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.

Only 19 movies have ever opened to 60 million-plus and none have been in June,