Toy retailers and manufacturers are trying a different strategy so that they don't keep coming back to the same places. In some instances, it's a strategic decision. Toymakers need to expand their options in order to grow their market share. It's also a way out if Wal-Mart rejects their products.
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When kids are that little, parents are one of their favorite playthings, so having their parents' time and interacting with their parents is great.Reyne Rice
Kids want to have the latest in technology, just like adults. Kids have grown up with computers. They are not afraid of technology, they embrace it.
Reyne Rice
They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.
Reyne Rice
The toy industry has really been flat for the past three years, ... The tough part for the manufacturers has been the weak economy. Toymakers have struggled with declining profit margins as more and more consumers opted to buy toys on sale.
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Kids want to play with products that relate to real life. They've been raised in a digital world. It's a natural progression for kids to want to use the cool tools they seeothers using.
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