We are excited to work with Beavis and Butt-Head again. But we really didn't have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn't leave me alone until I agreed to take their call and help them.
More Quotes from Van Toffler:
At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists.Van Toffler
This is what happens when you have a live show, these things happen. We didn't run full sets of some artists because we would have had to lose other artists altogether. We ran only eight hours, and there were 40 to 50 hours of performances. We wanted to be equitable.
Van Toffler
There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees. Many of the artists across our channels are from the affected areas and have a strong connection to the south. We are looking to activate every hip-hop, rock, country, RB, and pop music fan out there to get involved and help support the relief efforts.
Van Toffler
With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a 'psychic concierge', introducing fans to new artists and helping them to develop a deeper connection to old favorites.
Van Toffler
Based on the stature of this event, the stature it took on in the last few hours before it began, had I known what I know today, I would have tried to go commercial-free and go longer and include full sets. But that is something I only have the knowledge of now.
Van Toffler
If you run all of Elton John in London, then you miss Jay-Z and Linkin Park in Philadelphia. We wanted to make sure we gave a full picture of what the event meant, the scope and the scale of the artists involved.
Van Toffler
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