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Home Quotes Inspirational

Quotes About Branding To Inspire Creative Ideas

90+ Sayings And Quotes About Branding

in Inspirational, Leadership, Learning & Teaching, Quotes
Quotes About Branding

Quotes About Branding

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So you want to be an entrepreneur. You have your killer idea that is going to make your fortune. You have begun to put your plan of action in place. Naturally, you will have done your research. There is a demand for your product, and you are convinced you can make the whole venture a success.

What are you going to call your product, or indeed your company? Choosing a name is essential because it will define your product way into the future. Now get ready for the really hard work. You have to establish your business and build it up so that it is the best business it can be. You have to build your brand so that it becomes a household name.

Famous brands, though, are more than just a name. They have a solid reputation for reliability, honesty, and fair-dealing that takes years to achieve. Once people know your product is good value and that your company provides superior customer service, they will buy from you again. Everything you do to promote your company must be another step towards forging its reputation as a premium producer. Make sure it’s your company that gets the repeat orders and the recommendations.

Think about the top brands in tech that we all know: Apple, Google, Microsoft, Twitter. The world would be a very different place without Amazon or Facebook. These are companies of the Internet age, each of which spotted an opportunity, filled it, and promoted themselves until they became instantly recognizable brands. Do not be envious of the success of these brands. Resolve instead to make your brand as easily remembered as they are.

Your brand should reflect your personality and your outlook on life. You must believe in the image you are promoting for your brand. That image must connect with the buying public. Once you have established your trade name and it has become well-known and permanently linked with your brand, then you will have succeeded. Consider Virgin and how closely it is associated with its founder Sir Richard Branson. He stamped his personality and beliefs on the company right at the start and has maintained that influence up to the present day.

When a company has established itself and its values are well-known, it will appeal to customers who have the same values. They will form a loyal base for the brand. Companies should make sure that they reward that loyalty by not deviating from their original values. Customers can be fickle and do not appreciate being taken for granted. Customers will share in the founder’s passion for their business and enjoy the sense of being part of an exciting, innovative venture.

Building a profitable personal brand online is not a sprint, and something that happens over night. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!
Navid Moazzez

 

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.
Scott Cook

 

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. 
Tom Peters 

 

If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz

 

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Seth Godin

 

Your brand is not what you sell.
John Iwata

 

Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why! 
 Chris Ducker

 

A brand’s strength is built upon its determination to promote its own distinctive values and mission.
Jean-Noel Kapferer

 

It’s important to build a personal brand because it’s the only thing you’re going to have.Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.
Gary Vaynerchuk

 

Branded content is created for a company. A content brand is created for a valuable company.
Drew Davis

 

If you can’t find your own center and love for yourself, nothing else works.
Chris Brogan

Quotes About Branding

 

 

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Sir Richard Branson

 

The keys to brand success are self-definition, transparency, authenticity and accountability. 
 Simon Mainwaring

 

Your culture is your brand.
Tony Hsieh

 

The most important thing to remember is you must know your audience.
 Lewis Howes

 

Design is the silent ambassador of your brand.
Paul Rand

 

At the center of your being you have the answer: you know who you are and you know what you want.
Lao Tzu

 

Your brand is what other people say about you when you’re not in the room.
Jeff Bezos, Amazon CEO

 

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. 
Jason Hartman

 

Brand is just a perception, and perception will match reality over time.
Elon Musk

Quotes About Branding

 

 

If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.
Oprah Winfrey

 

Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.
Richard Branson, Virgin Group Founder

 

Truth is a point of view, but authenticity can’t be faked. 
 Peter Gruber

 

Your premium brand had better be delivering something special, or it’s not going to get the business.
Warren Buffet, Berkshire Hathaway CEO

 

Even individuals need to develop a brand for themselves …. Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.
Accelepoint Webzine

 

Focus on building the best possible business. If you are great, people will notice and opportunities will appear.
Mark Cuban, Dallas Mavericks Owner

 

To find yourself, think for yourself. 
 Socrates

 

For better or for worse, our company is a reflection of my thinking, my character, my values.
Rupert Murdoch, Founder of News Corporation

 

Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.
Dr. Suess

 

If your business is not a brand, it is a commodity.
Donald Trump, President of The Trump Organization

Quotes About Branding

 

 

If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz, Starbucks CEO

 

Your personal brand is what differentiates you from others.
 unknown

 

Personal Branding Quotes

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom Peters

 

If you’re not branding yourself, you can be sure others do it for you.
unknown

 

Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.
Tim Ferriss

 

In a world where you can be anything, be yourself.
Etta Turner

 

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos

 

A brand’s strength is built upon its determination to promote its own distinctive values and mission. 
 Professor Jean-Noel Kapferer

 

Life isn’t about finding yourself. Life is about creating yourself.
George Bernhard Shaw

Quotes About Branding

 

 

It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.
 Gary Vaynerchuk

 

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
Scott Bedbury 

 

The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring

 

Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.
Krista Neher 

 

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
Jason Hartman

 

Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.
MultiChannel News

 

If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.
Oprah Winfrey

 

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.
Kim Garst

 

Even individuals need to develop a brand for themselves …. Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.
Accelepoint Webzine

 

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
David Brier

 

Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.
Dave Buck

 

Too many people overvalue what they are not and undervalue what they are. 
Malcolm Forbes

 

We have to dare to be ourselves, however frightening or strange that self may prove to be.
Marey Sarton

 

Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.
Krista Neher

 

Be Yourself, Everyone Else is Already Taken.
Oscar Wilde

Quotes About Branding

 

 

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
David Ogilvy

 

If people like you they will listen to you, but if they trust you, they’ll do business with you.
Zig Ziglar

 

Storytelling and Branding Quotes

Marketing is no longer about the stuff you make but about the stories you tell.
Seth Godin

 

Don’t be scared to present the real you to the world, authenticity is at the heart of success. 
unknown

 

We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.
Jimmy Neil Smith

 

Absorb what is useful, reject what is useless, add what is specifically your own. 
Bruce Lee

 

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Jay Baer

 

Your personal brand serves as your best protection against business factors you can’t control. 
Dan Schawbel

 

The key is, no matter what story you tell, make your buyer the hero.
Chris Brogan

Quotes About Branding

 

 

The more you like yourself, the less you are like anyone else, which makes you unique. 
Walt Disney

 

Your brand is a story unfolding across all customer touch points.
Jonah Sachs

 

Be so good they can’t ignore you. 
Steve Martin

 

Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
Marc Mathieu

 

If you’re your authentic self, you have no competition. 
 Scott Stratten

 

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
Scott Bedbury

 

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
David Aaker 

 

Make your customer the hero of your stories.
Ann Handley

Quotes About Branding

 

 

Personal Branding is about building authority that gets people to pay attention to your message and want to share it and recommend it to others.
Mark Traphagen

 

When people put their kids to sleep, nobody tells bedtime facts.
Jonah Berger

 

Personal Branding is all about your unique promise of value and what you bring to the table. It’s (also) about getting your potential clients to choose you as the only solution to their problem.
Dr. Sarah David

 

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
Amy Pascal

 

A creative man is motivated by the desire to achieve, not by the desire to beat others.
 Ayn Rand

 

Branding Quotes on Creativity and Innovation

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
Dave Trott

 

Live authentically. Why would you continue to compromise something that’s beautiful to create something that is fake.
Steve Maraboli

 

Creativity without strategy is called art, creativity with strategy is called advertising.
Jef L. Richards

 

If plan “A” fails – remember you have 25 letters left.
Chris Guillebeau

 

Creativity is intelligence having fun.
Albert Einstein

Quotes About Branding

 

 

You do not really understand something unless you can explain it to your grandmother. 
Albert Einstein

 

To think creatively, we must be able to look afresh at what we normally take for granted.
George Kneller

 

The most exhausting thing you can be is inauthentic.
Anne Morrow Lindbergh

 

The best way to predict the future is to create it.
Peter Drucker

 

Only the truth of who you are, if realized, will set you free.
Eckhart Tolle

 

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett

 

What makes you unique, makes you successful. 
William Arruda

 

An essential aspect of creativity is not being afraid to fail.
Edwin Land

 

You too are a brand. Whether you know it or not. Whether you like it or not. 
Marc Eckō

 

If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
Woody Allen

 

These tech brands have brought a fresh way of thinking to the branding of a product. There is still room for the tried and tested techniques used by, for example, food companies. Heinz, for example, was an established brand well before the development of Silicon Valley.

They relied on good old-fashioned service, customer care, and quality products. Maybe today’s modern tech companies aren’t so very different, but with youth and technology on their side.

Read these quotes about branding, and you probably will agree.

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