Ken Cassar Quotes on Business & Commerce (4 Quotes)

In my mind, the overriding story is that the sponsored links business is growing pretty nicely.

Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

We've found time and time again that sales taxes did not have a significant impact (on online sales decisions), ... Sales tax is a smaller issue for consumers.

This could be a critical inflection point for online retail. If either company can make its offer work, free shipping could become the industry norm. But if the companies can't divine the sweet spot, and they end up losing money, this could be the last time we'll see any such offers -- except for very limited, one-time deals. I don't think either of them knows if it's going to work out economically or not, ... The only way to know is to try.