Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.
More Quotes from Ken Cassar:
What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,Ken Cassar
It means you don't have to hand off each purchase and pray that some other guy is going to deliver it properly.
Ken Cassar
For every click that someone takes away from the content site into the shopping site, you take the chance that they aren't coming back to your site anytime soon. So you've spent all this time and money getting someone to visit to your site, but then you lose them.
Ken Cassar
We're seeing an improvement in relevancy and a dramatic improvement in the amount of content online.
Ken Cassar
We've found time and time again that sales taxes did not have a significant impact (on online sales decisions), ... Sales tax is a smaller issue for consumers.
Ken Cassar
I don't think they can do it. In order for Buy.com to make any money off of this, their order size has to be two units per order. There's no incentive in the offer to drive the order that high.
Ken Cassar
Readers Who Like This Quotation Also Like:
Based on Topics: Business & Commerce Quotes, Finance Quotes, Internet Quotes, Opportunity QuotesBased on Keywords: eyeing, fluctuations, off-line
Quality afterschool programs provide safe, engaging and fun learning experiences to help children and youth develop their social, emotional, physical, cultural and academic skills.
Debbie Stabenow
Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I love eating them.
Debbi Fields
If you don't look like the ruling class, bring your inhaler.
Esai Morales