Bill Carroll Quotes (17 Quotes)

It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.

There's no trial and error - this is a science. They study this day in and day out.

If you looked at this past fall, there was a certain degree of confusion, with the Martha Stewart and Donald Trump versions. I think now it'll be a bit clearer for the audience.

If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.

His genius has been promotion and scheduling. Some of the pieces were in place, but if you don't exploit those pieces and don't schedule them correctly, you could have the best show on television and no one knows and no one sees.

Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.

There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend 1.99 to watch something that they don't know about or don't care about.

The main reason it works is she's really connected with the audience. She's very accessible. At the top of the show , she comes out and shares her thoughts. And those thoughts may be about a squirrel in the backyard, or trying to make an omelet or the heat. She has a real relatability.

Having the Winter Olympics on the near horizon and football for the fall will help but ultimately, it is series programming that makes the difference and NBC hasn't been able to make a turnaround in that area yet,

The audience has not shied away yet. But it's early in the game.

The only way you find out is the legacy. And a legacy is not a year or two a legacy is 10 years.

A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.

Is it a guaranteed bet No. Is it a good, reasonable roll of the dice Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.

There certainly was a sense, at least in watching the live audience at the end of last season, that they were supporting her.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.

The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.