Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
More Quotes from Bill Carroll:
There certainly was a sense, at least in watching the live audience at the end of last season, that they were supporting her.Bill Carroll
Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.
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There's no trial and error - this is a science. They study this day in and day out.
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The only way you find out is the legacy. And a legacy is not a year or two a legacy is 10 years.
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The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
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