You know, it's not the people in Hollywood who go to see movies that will make a movie successful; it's the people all around the country; it's word-of-mouth.
Quotes about word-of-mouth (16 Quotes)
It's the first time we're using a word-of-mouth campaign to drive interest, instead of a traditional ad campaign,
This is an industry that's done business pretty much the same way for the past 100 years. Most of the funeral homes are still family-owned, so they rely on word-of-mouth or local advertising to reach their consumers. What we realize is that as geographic trends have changed for families and they no longer live in the same hometown, how would they know where to go if a loved one died.
Word-of-mouth recommendation is the most common way to learn about real estate professionals. The most important criteria, whether you're buying or selling, are the individual agent's reputation and their knowledge of the local market.
Only five or six years ago, it would really take until the Wednesday after opening to sense what word-of-mouth was, ... Now, with cell phones and instant messaging, they tell each other immediately. In a time of extraordinary noise, when there are so many different messages being sent to you, vying for your attention, nothing is more important than one person you know saying, 'I saw a movie and it's fantastic.'
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and it's really captured a lot of attention lately.
I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.
Sometimes I'm out on tour and you feel you're really getting somewhere and the audience is building and there's five or six hundred people coming to see you every night just from word-of-mouth. And then you go somewhere and you feel like you've gone back a decade and you're playing to 15 or 20 people. You think to yourself, 'Should I change my life, get another job.
At early previews, the theater gossips are there, wishing you ill every night. They don't grant you any slack. Agents are in from Hollywood. Your friends are there. People who are going to spread the word-of-mouth. If something doesn't work, everyone will know.
It's a mixture of giving people who come in something worthwhile to do, and screening films in a very respectful manner. The word-of-mouth from people who have been here is extraordinary. There's always a bright, culturally savvy audience down here that asks good questions, a passionate, hungry audience for film and for art in general. Filmmakers and actors appreciate that for their craft.
Our marketing is geared to the DVD release. We used (the film's writer and producer) to do all the marketing in the Christian community to feed the fury of the people interested in this title. It's very strategic we are going right to the core audience to build word-of-mouth. Who could be a better spokesperson than the pastor of a church.
With a field of cycling teams that is clearly considered world-caliber, fans have shown their excitement and appreciation for the race by attending in record numbers. With each day of racing becoming more exciting and dramatic, it is clear that the coverage, word-of-mouth and results have established this race as one of the greatest sporting events held in recent years.
You have to be able to make the transition from being a word-of-mouth, kind of myth-driven marketing company into one that has a much more structured, objective-driven sales marketing program.
Casino guests who are willing to risk their own personal reputation and spread positive word-of-mouth advertising about a casino are guest advocates and the degree to which a property has advocates is a highly reliable predictor of future growth.
Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.