I do not regard advertising as entertainment or an art form, but as a medium of information.
More Quotes from David Ogilvy:
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.David Ogilvy
The consumer isn't a moron; she is your wife.
David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
David Ogilvy
If each of us hires people smaller than we are, we shall become a company of dwarfs.
David Ogilvy
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
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Based on Topics: Art QuotesWhat the mind cannot retain, the body will have to endure.
Edwin Louis Cole
A large wildlife book, start to finish, could take one to two years, but then I would expect to get several good (nature) magazine features off the back of this, plus of course a lot of stock.
Nigel Dennis
Every natural fact is a symbol of some spiritual fact.
Ralph Waldo Emerson