The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
More Quotes from David Ogilvy:
I always use my clients' products. This is not toady-ism, but elementary good manners.David Ogilvy
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
There is one category of advertising which is totally uncontrolled and flagrantly dishonest the television commercials for candidates in Presidential elections.
David Ogilvy
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
David Ogilvy
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Based on Topics: Characters Quotes, Creativity & Innovation Quotes, Leadership Quotes, Leading & Managing QuotesBased on Keywords: symbolize, unorthodoxy
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