The advertisers who believe in the selling power of jingles have never had to sell anything.
More Quotes from David Ogilvy:
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.David Ogilvy
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
David Ogilvy
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
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Based on Topics: Sales Quotes, Selling QuotesBased on Keywords: jingles
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