If your advertising goes unnoticed, everything else is academic.
More Quotes from William Bernbach:
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.William Bernbach
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.
William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
William Bernbach
In advertising not to be different is virtually suicidal.
William Bernbach
Readers Who Like This Quotation Also Like:
Based on Topics: Academic QuotesBased on Keywords: unnoticed
The parallels between 9/11 and Pearl Harbor are striking. In each instance there were warning signs before the attack, and in each instance our government failed to connect the dots.
Diane Watson
I believe in the Wal-Mart school of business. The less people pay, the more they enjoy it.
Garth Brooks
Interestingly, the American Embassy mentioned that our efficient relief effort has significantly improved the image of the United States among the Pakistani people.
Jon Porter