A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
More Quotes from William Bernbach:
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.William Bernbach
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
We don't ask research to do what it was never meant to do, and that is to get an idea.
William Bernbach
Our job is to bring the dead facts to life.
William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
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I had no money nor friends to prepare for the trial till last night.
William Kidd