Nobody counts the number of ads you run; they just remember the impression you make.
More Quotes from William Bernbach:
An idea can turn to dust or magic, depending on the talent that rubs against it.William Bernbach
Advertising isn't a science. It's persuasion. And persuasion is an art.
William Bernbach
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
Readers Who Like This Quotation Also Like:
Based on Topics: Running QuotesWe long for an affection altogether ignorant of our faults. Heaven has accorded this to us in the uncritical canine attachment.
George Eliot
I've always had a fascination for animals. I loved watching them, and even then I thought of them as beings rather than pets. I call it a birth affect!
Tippi Hedren
There is nothing constant in this world but inconsistency.
Jonathan Swift