We shape our tools and afterwards our tools shape us.
More Quotes from Marshall McLuhan:Most of our assumptions have outlived their uselessness.
The new media are not bridges between man and nature they are nature.
It is the framework which changes with each new technology and not just the picture within the frame.
Advertising is the greatest art form of the 20th century.
We drive into the future using only our rearview mirror.
In the name of progress, our official culture is striving to force the new media to do the work of the old.
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People's minds are changed through observation and not through argument.
I have had a lifelong phobia of snakes.