As the most watched international sporting event, the FIFA World Cup allows A-B to connect our flagship brand with millions of adult beer drinkers.
More Quotes from Tony Ponturo:
The Cubs approached us with this opportunity, and it seemed to us a unique way to improve our presence in Chicago.Tony Ponturo
Younger people go to the Internet so automatically, they're ahead of the marketer. We have to think of new ways to reach them.
Tony Ponturo
Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.
Tony Ponturo
Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.
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It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers.
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Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.
Tony Ponturo
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