Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.
More Quotes from Tony Ponturo:
Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.Tony Ponturo
There are beer consumers who are passionate about skiing, snowboarding. They don't have the numbers that the NFL does, but their enthusiasm is just as passionate.
Tony Ponturo
Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.
Tony Ponturo
The Cubs approached us with this opportunity, and it seemed to us a unique way to improve our presence in Chicago.
Tony Ponturo
It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers.
Tony Ponturo
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