Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.
More Quotes from Tom Libby:
Toyota, Honda and BMW continue to do well at the retail level. GM and Ford need to stop their retail share deterioration, and GM hopes their March madness campaign will help do that.Tom Libby
I think incentives are very much an integral part of the industry. It's a very sophisticated pricing tool. The Asians are clearly much more into the incentives game this year.
Tom Libby
There is definitely a movement downward, ... Everyone has been talking about the decline in big SUVs, but no one has really talked about this similar movement away from large luxury cars.
Tom Libby
We believe at 3 a gallon there's not enough bite in a person's pocketbook to make a big difference,
Tom Libby
The Lincoln brand itself is suffering greatly right now, and in order for any car from Lincoln to be a hit or a home run, it's going to have to be a superstar.
Tom Libby
While the impact of Hurricane Katrina has been significant in much of the South, we do expect vehicle sales in those areas affected by the hurricane to recover, especially as people begin to replace vehicles destroyed by the storm.
Tom Libby
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Based on Topics: Life Quotes, Youth QuotesBased on Keywords: nameplate
Why not show off if you've got something to show?
January Jones
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
You see through love, and that deludes your sight, As what is straight seems crooked through the water.
John Dryden