The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas. Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.
More Quotes from Tim Armstrong:
The overall radio space looks similar to the way the Internet did five or six years ago.Tim Armstrong
She has the perfect voice.
Tim Armstrong
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Based on Topics: Marketing QuotesBased on Keywords: measurability, metrics, spreadsheet, transferable
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