The emphasis should be on why we do a job.
More Quotes from W. Edwards Deming:
The job can't be finished -- only improved to please the customer.W. Edwards Deming
It is not enough to do your best; you must know what to do, and then do your best.
W. Edwards Deming
Innovation comes from the producer - not from the customer.
W. Edwards Deming
It is not necessary to change. Survival is not mandatory.
W. Edwards Deming
All anyone asks for is a chance to work with pride.
W. Edwards Deming
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