Sue MacDonald Quotes (3 Quotes)

There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and it's really captured a lot of attention lately.

When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.

There is quite a lot of research around which suggests that although it is an effective form of pain relief, an epidural means many women will spend longer pushing the baby out of the birth canal and are more likely to need some other intervention.