When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.
More Quotes from Sue MacDonald:
There is quite a lot of research around which suggests that although it is an effective form of pain relief, an epidural means many women will spend longer pushing the baby out of the birth canal and are more likely to need some other intervention.Sue MacDonald
There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and it's really captured a lot of attention lately.
Sue MacDonald
Readers Who Like This Quotation Also Like:
Based on Topics: Discussion Quotes, Internet Quotes, Time QuotesBased on Keywords: recalls
I may attempt a novel. I think that no matter what you write, it requires being honest with oneself, and you have to pull yourself out of the whirlwind of daily life.
Iris Chang
I believe that it is better to tell the truth than a lie. I believe it is better to be free than to be a slave. And I believe it is better to know than to be ignorant.
H. L. Mencken
Your success depends mainly upon what you think of yourself and whether you believe in yourself.
William J. H. Boetcker