Steve Roush Quotes on Sports (2 Quotes)

From our standpoint, it pays to diversify. If there is one sport that is down, the other ones can pick it up. We don't live and die off of one or two sports. There are so many wild cards, injuries, crashes. We don't put pressure on one particular athlete to come through.

They want to be a sports superpower. That led to their pursuit of the Olympics. But they understand that to be a superpower, they have to do well in both winter and summer.