Ross Goldstein Quotes (3 Quotes)

It makes me feel much more secure. I feel like I already have a little sense of community, or actually have one,

Marketers subscribing to this idea believe that people give more honest responses in their natural environment than during traditional focus group studies. There's often a gross disconnect between the public persona that people present and what their values actually are, ... The person that shows up for a focus group is often at variance from who people are in their private life.

Sept. 29, 2005 --Instead of poking around tribal villages in Papua New Guinea or Amazonian rain forests, cultural anthropologists are invading suburbs and cities to find out how people use products while eating meals, working in the office, and even while driving. We live in a culture where knowing your customers one by one as individuals is more important than ever before, ... Large mass demographic trends are no longer as predictive as they once were because the marketplace is too diversified.