Ron Vos Quotes (5 Quotes)

We need to know if they're responsible. And the reps have to be outgoing enough to convince a store owner to put a poster in their window.

Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.

In our company sessions, we fight, argue and get emotional and passionate about defending our ideas. When we're coming up with ideas, it needs to be a real free-flowing, free-thinking time anybody can say anything. Very often, it gets ugly, but at the end of the day, my staff knows that it will return to being a professional atmosphere.

Part of the project involved getting kids to send in videos. We set up news crews to go out and videotape the kids we also had to find contractors to mount satellite dishes.

The music industry isn't spending a lot of money (on promotion) lately. Things are tightening up, but that just means we have to be more creative -- which I love.