Part of the project involved getting kids to send in videos. We set up news crews to go out and videotape the kids we also had to find contractors to mount satellite dishes.
More Quotes from Ron Vos:
In our company sessions, we fight, argue and get emotional and passionate about defending our ideas. When we're coming up with ideas, it needs to be a real free-flowing, free-thinking time anybody can say anything. Very often, it gets ugly, but at the end of the day, my staff knows that it will return to being a professional atmosphere.Ron Vos
The music industry isn't spending a lot of money (on promotion) lately. Things are tightening up, but that just means we have to be more creative -- which I love.
Ron Vos
We need to know if they're responsible. And the reps have to be outgoing enough to convince a store owner to put a poster in their window.
Ron Vos
Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.
Ron Vos
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I would find myself laughing and wondering where these ideas came from. You can call it imagination, I suppose. But I was grateful for wherever they came from.
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I'm in prison. But my heart and mind is free. Gangsta haters on the streets are doing more time than me. They need 30 police escorts with them every time they walk down the street.
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