Robert Lutz Quotes (11 Quotes)

I think the American industry has stopped considering (small cars) as commodity vehicles,

We analyzed the reason for where we were with the brand great dealers, loyal customers, bland products. So we told ourselves Why not link the reputation for service and sales integrity to existing, world-class products

But autoloaders are aimed at the server level, not the desktop level, so there should be stronger interest among VARs and system integrators.

It is realistic to assume the segment won't grow.

There used to be a view expressed 'Hey, let's just make these cars. Nobody cares about them. Nobody cares whether they are bad or good. It's for the people who can't afford anything better, and price is the only thing that counts.'

Imminent GM bankruptcy was always fiction, created by Wall Street and the media.

You might say it is highly unlikely that we would make the same mistake twice.

If U.S. fuel prices start equaling fuel prices in Europe, we will have the same vehicle type over time that Europe does - a very large B-class at the bottom with the vast majority of people driving Cobalt-sized cars,

For Toyota, it was a huge, huge, immeasurably valuable PR coup, ... was a mistake from one aspect, and that's public relations and catering to the environmental movement.

People who think it doesn't matter who owns our auto industry are flat wrong.

It's realistic to assume the segment won't grow, but we will be taking share.