Donna Orender, who took over as president of the WNBA this year from Val Ackerman, challenges Swoopes's observations, noting If anything, the league has more momentum than we've ever had. Our attendance is flat, but we've generated at least 10 new sponsorships in each of our markets and we're holding our own with regards to television. At the end of the day, we will have drawn more than two million fans. ... The key to growth is getting more games on television.
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