Richard Gray Quotes on Sign & Symbol (1 Quote)

Shoppers are programmed to hunt for bargains, ... If we are moving stock around the store on a rack rail it won't be long before people start rifling through the clothes looking for special offers, even if there's no 'sale' sign. People associate things in boxes or things hanging on rails in no particular order with sale stock or bargains. They like to think they've scored something brand-new or something discounted.