Rich Greenfield Quotes on Internet (2 Quotes)

They are aggressively buying their way into an Internet strategy from nowhere three months ago, ... Nobody seems committed to buying their way into the Internet and building their business the (same) way.

News Corp.'s Internet buying spree certainly is aggressive, but the media giant seems to be pursuing the right online properties, points out Rich Greenfield, analyst with Fulcrum Global Partners LLC. They are aggressively buying their way into an Internet strategy from nowhere three months ago, ... They're going after Web properties that mirror the demographic of the viewer of The OC ... (following) the activities of what those same consumers do online.