Randy Falco Quotes (17 Quotes)

It really is akin to having seven Super Bowls during that time,

The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape.

Last night was an incredible night for network television, with more people tuning in than on any night in more than three years.

We continue to expand our audience, reaching them everywhere they consume media on cable and online.

It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones, ... People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games.

I haven't discussed this with Dick. But I suspect we'll go on that night and program it the way we normally would, using our best stuff, as we build toward midnight.

We're now coming to the market with one voice.

It's really impossible to compare this to Salt Lake City.

American Idol' is clearly a phenomenon. But we expected it and are tracking right where we planned to be at this point.

We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.

When you ask somebody if they'd rather have an event live or on tape, they're answer is, of course they'd rather have it live, ... When you explain to them that to have it live on the West Coast, it may be on at 5 o'clock, which means that they won't be available to view it, they'll go, 'Oh, well then I'd rather have it on tape.'

We give ABC a lot of credit for a really effective strategic stunt.

This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it's going to be about going deeper with audiences, of finding ways to satisfy people in different ways.

We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.

The Olympics really are much more than a sporting event It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,

Let's work together to design and measure new advertising strategies.

There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business.