One thing that really appeals to me is this idea of music being a living thing that has an evolution that, in a way, enables the artist to sell a process rather than a piece of product.
One thing that really appeals to me is this idea of music being a living thing that has an evolution that, in a way, enables the artist to sell a process rather than a piece of product.
More and more people are going to download their music, and if it all stays free and there is no control over the payments, then it will be difficult for younger artists to make a livelihood.
I think another thing is that we don't really want exclusivity. We accept that it is in the artist's interest to be on sale in every place where they sell music.
I think it is the weak and the young and the minorities that you need to look after to get a healthy creative environment - to get a lot of choices, a lot of different styles of music, a lot experimental stuff that everyone else feeds off.
We are trying to change things and allow artists to be at the front of the food chain and become their own retailers and keep a big part of the margin. They can get paid directly as the money comes in and they can monitor it day-to-day totally transparent. That is a model that I would like to see adopted by the music business.
The industry does have some influence on who gets other awards. With the Mercury Prize, they don't. Jon comes from the business, but his heart is still very much in the music. Currently, we have about 12 major names that have said they want to be a part of MUDDA.
© 2020 Inspirational Stories
© 2020 Inspirational Stories