Pam Danziger Quotes on Money & Wealth (3 Quotes)

What we see with those affluent consumers is they bring their middle-class values into the luxury market, so they're really the middle-class luxury class. They are looking for discounts and sales and they buy the majority of their luxury goods on sales or at discount. They have this middle-class orientation and they know how to save money.

Luxury consumers' attitudes about the economy and their personal financial status have sea-sawed over the last six months, but ended 2005 with a strong upward trend. Significantly more luxury consumers feel their personal financial situation is better now than three months ago and that the country overall is better off. But while they feel better, the residual effects of the ups-and-downs they experienced in the recent past makes them a little tighter when it comes to luxury spending. In other words, they are more likely to take any windfalls to the bank, rather than to the store.

These two sleeping giants of mass chocolate have woken up to the fact that chocolate is not about mass it's about class. It's a luxury experience.